Ernest Alexander is our kind of guy. He’s a big believer that the finer details in life matter, or as we’d like to say - the devil is in the details. He also believes something as simple as the bag you carry everyday can shape your daily experience. It started with a simple vision - create the perfect men’s bag using heritage materials, fine craftsmanship and keen attention to design aesthetic. If all that weren’t enough, they’re committed to ethical manufacturing and produce all of their line here in the USA.
Partnering with Ernest Alexander, we took their existing site and created a new easy-to-use ecommerce site. Infusing the sophistication that is reflective of the collection, we put precedence on whip smart functionality and a robust CMS platform to create an optimized online shopping experience, while giving them the liberty to easily update products. The Bear Cave was responsible for the website design
and strategy.
