Warby Parker is a revolutionary eyewear brand that believes well-designed frames should not cost a fortune. If that weren’t enough, for every pair of their vintage-inspired frames sold they donate a pair of glasses to someone in need through various non-profits.
The Bear Cave was lucky enough to partner with the co-founders, becoming the creative force behind Warby Parker and helping to launch the brand off the ground. Keeping the core values in mind, we helped form the name, brand identity, web design, art direction, lookbook and campaign. The result is a sophisticated and unified vision. Beyond the e-commerce design, we helped create an innovative online presence that showcases the collection, encourages virtual/home try-on and intuitive functionality.
